APDC Ghana Launches to Elevate Communication Industry

On July 5, 2024, in Accra, Ghana, the highly anticipated launch of the Association of Professional Development and Communicators (APDC) Ghana took place, marking a momentous occasion in the realm of communication within the country. The launch event drew together a distinguished array of guests and dignitaries to engage in meaningful discussions about the pivotal role of effective communication in propelling Ghana’s economic advancement and safeguarding its rich cultural heritage.

The launch event was a vibrant affair, featuring a series of inspiring speeches, engaging panel discussions, and excellent networking opportunities, which collectively set the stage for APDC-G’s upcoming initiatives and events. The ceremony also included the induction of new members into the association and paid tribute to outstanding professionals in the communication industry.

The Lebanese Ambassador to Ghana, His Excellency Maher Kheir, delivered a compelling address that underscored the strategic significance of communication in propelling economic progress. He urged APDC Ghana to harness its expertise to highlight the immense potential of Ghana. Dr. Elvis Banomuleng Botah, serving as the esteemed guest of honor, emphasized the importance of ensuring a well-balanced representation of local content in Ghanaian media, particularly in light of the prevailing influence of foreign cultures.

This pivotal milestone heralds a new dawn for Ghana’s communication industry, poised to elevate professional standards and pivotal in contributing to the nation’s economic growth and preservation of its cultural heritage.

Maher Kheir serves as the Ambassador of Lebanon to Ghana

During the event, the esteemed guest of honor, His Excellency Maher Kheir, who serves as the Lebanese Ambassador to Ghana, delivered a compelling address. Ambassador Kheir emphasized the crucial role of effective communication in strengthening and advancing international relations and cooperation. His presence at the occasion underscored the deep commitment to fostering positive diplomatic ties between Lebanon and Ghana.

Dr. Elvis Banomuleng Botah is a well-known communication expert.

Innovative Approaches to Communication

Dr. Elvis Banoemuleng Botah, a highly respected communication expert, delivered an engaging and thought-provoking keynote address at the conference. His speech brilliantly highlighted the crucial role of professional associations in shaping and influencing the ever-evolving communication landscape.

Preserving Cultural Identity

Dr. Botah stressed the importance of taking action to counter the dominant influence of foreign media content in Ghana’s media environment. “It is absolutely essential that we prioritize the amplification of our own narratives, traditions, and principles, especially given the current era of cultural globalization,” Dr. Botah emphasized.

Ruth Abanga currently serves as the President of the APDC - Ghana — Ruth Abanga currently serves as the President of the APDC – Ghana

During the launch event, Ruth Abanga, the host and president of APDC Ghana, highlighted the association’s unwavering dedication to empowering professionals and nurturing collaboration, knowledge sharing, and advocacy for development. Abanga emphasized that the association’s primary focus is to champion development and ensure that the voices of marginalized groups are not only heard but also given due consideration in development projects and policy-making processes. Additionally, she expressed the association’s intention to spearhead developmental projects, facilitate participatory community engagement, and encourage collaboration among stakeholders and policymakers.

Advocating for Sustainable Development

During an interview, Ruth Abanga, President of APDC Ghana, expressed her vision for the organization and the industry. Ruth highlighted APDC Ghana’s dedication to advancing sustainable and resilient development through strategic and innovative communication methods.

The event drew attendance from a diverse group of professionals, including communication experts, journalists, public relations practitioners, and scholars. The inauguration of APDC Ghana marks a noteworthy advancement in the promotion of communication excellence and professional development.

Collaboration and partnership

The establishment of the APDC Ghana represents a major advancement in Ghana’s rapidly evolving communication industry. By emphasizing the importance of professional growth and striving for excellence, APDC Ghana and Vice Versa Media Ghana have laid a solid groundwork for fostering mutually beneficial partnerships, ultimately contributing to the enhancement and advancement of the media and communication landscape in Ghana.

SDG GOAL:

This article plays a vital role in supporting the United Nations Sustainable Development Goal 4 (SDG4): Quality Education. It focuses on promoting media literacy and responsible reporting to equip individuals and communities with accurate information and critical thinking skills. By doing so, it aims to empower people to make informed decisions and actively engage in society, ultimately contributing to the overall advancement of quality education globally.

Conclusion

As Vice Versa Media Ghana’s motto is journalism for Social change and APDC Ghana’s expertise in behavior change communication converges, a powerful synergy emerges. APDC Ghana’s commitment to enhancing the skills and impact of development communicators, combined with Vice Versa Media Ghana’s fact-based reporting, could create a formidable force for sustainable development. Their potential partnership represents a bold opportunity to reshape Ghana’s media landscape, amplifying informed decision-making, and inspiring a more engaged and prosperous society. If realized, this collaboration could become a beacon for innovative and impact-driven media development, illuminating new pathways to progress and prosperity.